McBean leaving CVM for LIME

LIME Caribbean has added a new position to its corporate line up that is meant to leverage innovative thinking into new product development and sales, a job that has gone to a long-standing employee.

Emerson Hewitt has been named vice president of imagineering and product development after 14 years working with LIME in the areas of finance, marketing and sales support.

The telecoms will also welcome back David McBean to the fold on September 8. McBean who currently runs CVM Group of Companies as the media company's chief executive officer, will join LIME as managing director of customer solutions, reporting to Milton Brady who last September gave up banking to be LIME Caribbean's chief commercial officer.

McBean has previously worked with Cable & Wireless Jamaica, Cable & Wireless Latin America as well as Air Jamaica. His background in telecommunications and media spans 15 years.

In his new job, he will lead LIME's product management team and will be accountable for product strategy, product planning and their regional deployment, operating from the regional headquarters in Barbados.

LIME's new imagineering unit is meant to concentrate creative minds on the possibilities of what existing technology employed by the company can deliver in the form of new product delivery, to maintain fresh market appeal.

Imagineering is a portmanteau word, which combines the words imagination and engineering.

"Emerson's wide and varied experience in the business has given him an almost 360 degree view of our business and the telecoms industry and gives him a unique perspective from which to deliver in his new role," said LIME Carib-bean's Chief Marketing Officer, Chris Dehring, in a company issued statement.

"We are very excited at the possibilities."

Hewitt who is already ensconced in the job, leads LIME's Imagi-neering Team, whose job is to create "solutions outside of the boundaries of 'what is', and engineer the applicability of those solutions that are on the leading edge of technology," LIME said.

Hewitt for whom LIME has defined his new job as a "challenge", will likely operate mostly from Jamaica - the largest of the regional operation's 13 markets.

The Barbadian has had previous postings in the Cable and Wireless group in his home country, Jamaica, United States and United Kingdom.

Said Hewitt of his new job: "I am very excited about this once-in-a-lifetime opportunity and I am sure the skills and knowledge I have accumulated over the past 14 years will help me drive the solutions that will ensure that LIME wins against all competitors."

business@gleanerjm.com