Special year, special rum

In recognition of Jamaica's 50th anniversary of Independence, Red Stripe has introduced a white overproof run to the market. D&G White Overproof Rum was officially launched last Friday.

"D&G Overproof Rum represents quality and value for our consumers and it will be the most affordable white rum on the market," said Red Stripe's head of marketing, Jomo Cato.

"2012 is a special year for all Jamaicans as we celebrate 50 years as an independent nation, and that's the reason we celebrate; so we're offering our consumers the most affordable white rum to ring in our 50th anniversary."

The rum has a smooth spicy taste with aromas of sugar cane, vanilla and apple. It has a light silky feel and a soft lingering aftertaste.

Cato added that Red Stripe would be aggressive in winning a share of the white-rum market in year one and believes its competitive pricing, which makes it the most affordable white rum on the market, will make it possible.