Tanya Lee Perkins appointed JFF Ambassador
Published:Monday | January 27, 2025 | 1:21 PM
The Jamaica Football Federation (JFF) has announced the appointment of Tanya Lee Perkins as an Ambassador, marking a pivotal step in strengthening the team’s connections with stakeholders and sponsors.
The JFF says Lee Perkins, a trailblazer in sports marketing and athlete management, brings a proven track record to this role.
As Ambassador, Lee Perkins will assist in driving sponsorship and funding for the JFF while strengthening relationships with stakeholders and supporters.
Her commitment, the JFF says, to community development is reflected in initiatives like Andre Blake’s goalkeeper clinic and Damion Lowe’s annual Christmas treats.
“It is an honour to serve as a JFF Ambassador” Lee Perkins said.
“I am passionate about football and committed to helping the teams as they prepare for the various qualifying campaigns,” she added.
General Secretary of the JFF Dennis Chung added, “We are thrilled to welcome Tanya as an Ambassador, as we take another step in strengthening relationships with our stakeholders. We are confident her expertise in marketing, sponsorship, and public relations will elevate the JFF brand and inspire greater support from fans and sponsors alike.”
JFF president Michael Ricketts also expressed elation to the announcement.
“We are confident that Tanya will be an asset to the Federation. She carries a wealth of knowledge and experience in her craft and trust that her skillsets will lead to further growth and success in the area of sponsorship and engagement.”
As founder and head of LEEP Marketing, she has managed the brands of elite athletes across football, track and field, and motorsports, with her roster over the years including Reggae Boyz Captain Andre Blake.
Formerly Vice President, Marketing at SportsMax, Tanya led campaigns across 31 countries, establishing the network as the region’s most-watched sports channel.
She also directed marketing efforts for global properties such as the English Premier League, UEFA Champions League, NBA, FIFA World Cups (2010, 2014, 2018), and the Olympics.
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