Sterling Asset a major sponsor of annual Marlin Tourney

Sterling Asset Management is one of the major sponsors of the 59th annual International Marlin Tournament now on at the Old Marina in Port Antonio, Portland. The tournament which started on Wednesday will end tomorrow.

Since its inception in 2001, Sterling Asset has been committed to being a part of occasions that teach good sportsmanship. The yearly tournament has been on the organisation’s calendar for several years alongside its annual charity golf tournament.

ANNUAL EVENT

Toni-Ann Neita-Elliott, Sterling Asset’s vice president of sales and marketing, said: “We’re committed to nation-building and supporting good sportsmanship in our communities while inspiring them to invest in opportunities to build generational wealth. This annual event is an important part of that.”

An avid sportsman and enthusiastic angler, Charles Ross, president & CEO of Sterling Asset Management, added: “We’re dedicated to the yearly demonstration of sportsmanship. Fishing is a fantastic metaphor for life. Getting ready, baiting your line and waiting. It teaches you to be patient as well as to be ready for any obstacles life may present. We use the catch-and-release technique, but we still need to have the strength to pull that marlin in.”

According to the tournament’s official website, their motto is ‘A released, alive and tagged marlin is indeed worth much more to the Jamaican Tourism Product than a dead and eaten one!’

The Blue Marlin has been recorded to be up to 500 pounds and over 14 feet in length.

The event’s organiser, Max Rochester, is dedicated to protecting the environment while at sea. He supports the catch-and-release technique and states, “We believe very strongly in this very popular international sport as a tourism-enhancing product and we also believe equally strongly in the total preservation of the entire marine environment around Jamaica.”

Rochester said Port Antonio is the yearly location for the annual event because the area is known for having the best conditions for deep-sea angling in Jamaica, next to Montego Bay.

Of the ten yachts on display taking part in the proceedings, underwritten by Sterling Asset Management as a major sponsor – major bragging rights are predicted to go to the Still Keeping It Jiggy yacht crew. For the past three years, they’ve reigned victorious out of five years of tough competition. Anglers are vying for prizes of US$100,000 along with various sectional prizes.