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'Ready For CFW' premieres Saturday

Published:Thursday | May 20, 2010 | 12:00 AM
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TV hosts Kimberley Mais-Issa (left) and Romae Gordon at Supreme Ventures' Acropolis Sports Bar for the recording of the new season of 'Ready For CFW'. - Contributed
Tyesha Turner (centre), Kingston and St Andrew Festival Queen, is flanked by Michelle Davis (left), second runner-up, and Tassia Stewart, first runner-up, at the coronation show on Sunday at the Louise Bennett Garden Theatre. - Winston Sill/Freelance Photographer
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Jamaica will once again play host to the region's flagship fashion and lifestyle event, Caribbean Fashionweek (CFW), between June 8 and 14 at the National Indoor Sports Centre. Arguably the Caribbean's creative capital, Kingston is set to welcome designers, models, celebrities, fashion industry professionals and fashion followers in a celebration of CFW's 10th renewal.

With less than a month to CFW's opening night, the official countdown will start with Pulse's original and upbeat TV series Ready For CFW, which will premiere on Saturday at 6:30 p.m. on CVM TV.

New design talent

Ready For CFW has become a staple on the television landscape and a must-see for fashion fans. Kimberly Mais-Issa and Romae Gordon, former Pulse supermodels, will host the weekly preview of the upcoming CFW activities, which will feature the best designers in the Caribbean as well as a strong international line-up of new design talent. The hosts will give the viewers a glimpse into this season's collections, and will revisit the previous year's most interesting and striking designs and highlight some of the celebrity performances which made the 2009 event memorable.

Models will also take the spotlight in the 30-minute magazine show. The constantly expanding careers of some of Pulse's current and most successful talents, including Sedene Blake, Jeneil Williams, Nell Robinson and Jaunel McKenzie, will be highlighted. The steady stable of stars continues to accumulate major clients, walk the world's best runway collections from New York to Paris and land cover duties for the world's best magazines.

New and interactive features will also be included in this season's episodes and one lucky viewer will get a chance to experience a makeover as they get ready for the big fashion event. Fans will also be able to get updates on Facebook at facebook.com/pulsecaribbean.

The 10-year milestone of CFW will be noteworthy with its largest contingent of designers on the runway, a number of A-list celebrities, performances, business development seminars and after parties. In addition to the standard events and activities a special benefit night will be held as part of the Haiti Art and Fashion Project to help with the rehabilitation efforts for the arts and fashion sectors in earthquake-ravaged Haiti.

CFW continues to garner worldwide attention and further emphasises the attraction of Kingston as a creative and cultural centre for both fashion and other travellers. Media from around the world including Vogue, the BBC, The New York Times, The Independent and i-D magazine have covered the event. Fashion TV has also broadcast CFW to more than 300 million households worldwide. CFW is produced by Pulse in association with Supreme Ventures Sports Betting and Just Bet, Nestlé, Häagen Daz, Jamaica Tourist Board, Eye-Q Optical, Jamaica's 1st RV, Eve Pearl make-up, The Jamaica Observer, Samurai Investments, The Hilton, The Courtleigh, The Knutsford Court and CVM-TV.