Guinness plays to the dancehall fans

IN THE midst of a plethora of all-inclusive parties over the Emancipation weekend, the Guinness Summer Eclipse gave lovers of live dancehall performances a treat. The two-night event was held on Saturday and Sunday at The Jungle entertainment complex.

Following their excellent showing at the Guinness-sponsored Reggae Sumfest last weekend, the likes of Aidonia, I-Octane, Elephant Man, Bounty Killer, Agent Sasco, Wayne Marshall and Konshens rocked thousands who turned out at The Jungle.

On Saturday, Aidonia picked up where he left off by reaching for greatness at Reggae Sumfest as he continued to display maturity and growth in his performance. Konshens had the female fans screaming right throughout his set, while the lyrically-conscious I-Octane 'blessed' the venue, his performance including a cameo by Iyaslice. Elephant Man closed the show with his usual high energy.

After the performances, Firelinks closed the show with a rapid-fire mix of dancehall's best and he was well received.

Guinness Brand Manager Gary Dixon said the brand wanted to ensure strict dancehall patrons were included in the weekend activities.

"Guinness wanted to provide that alternative entertainment from the party weekend for the dedicated dancehall fans. By all indications, the patrons were appreciative, as the event went well and the vibes was great," said Dixon. "The performers also displayed what it means to reach for greatness as the young artistes keep getting better at their craft and the veterans like Elephant Man showed why he is one of Jamaica's greatest entertainers."

Promoter Dean Wallace said the execution of the event went according to plan.

"The show was great and the performances were excellent. I-Octane and Aidonia were really awesome and everybody had a great time," said Wallace.