New Concept from MINI

The creation of innovative concepts for urban mobility has seen MINI grow into the successful brand we know today.

A constant stream of new ideas from its beginnings more than 50 years ago to the present day have ensured that driving fun has continued to grow even though space on our roads has become ever tighter. Underpinning this success has been the creative use of space, a principle that enters new territory with the MINI Rocketman Concept.

The study car, which will be revealed to the public worldwide for the first time at the International Geneva Motor Show (March 3 to 13), harks back to the classic Mini in terms of its exterior dimensions, while its technology points to the future of automotive design. A 3-plus 1-seater with three doors and a length of just over three metres (approximately 10 ft.), the MINI Rocketman Concept responds to the fundamental requirements of mobile lifestyles in the big cities of the future by, pooling the brand's core values in concentrated form.

Ingenious functionality, smile-inducing agility, exceptional efficiency and irresistible design come together into an extraordinarily attractive and groundbreaking, yet typically MINI, subcompact car concept for the premium segment. Displaying both an awareness of tradition and talent for innovation, the MINI design team developed the vision of a car that takes up impressively little space on the road but boasts an enviably spacious interior.

path-breaking concept

The MINI Rocketman Concept, therefore, carries over the classic virtues of the brand into a path-breaking vehicle concept. It offers a fresh interpretation of unmistakable MINI design features, and uses cutting-edge construction and manufacturing technology to create unique solutions in body and interior design. The innovative character of the study is defined by the systematic application of lightweight design principles and a pure-bred interior geared to maximum driving fun and unbeatable variability.

A carbon space-frame construction, which striking surface structure is visible at the front end of the car, around its doors and in the interior, forms the basis for a weight-minimising construction. Indeed, the MINI Rocketman Concept offers the ideal platform for achieving outstanding efficiency. To this end, it is designed to allow the integration of a drive system which combines further enhanced sprinting ability with average fuel consumption of just three litres per 100 kilometres (94 mpg).