Lucozade beefs up HVFC sponsorship
Published:Saturday | October 29, 2011 | 12:00 AM
GlazoSmithkline, through its hydration product Lucozade, increased its sponsorship to Harbour View Football Club (HVFC) on Sunday, October 23, at the match between the Stars of the East and Waterhouse
Football Club.
The 10 per cent increase in sponsorship, which takes the Lucozade contribution up to $660,000, was presented at half-time by Kenneth Dodd, country manager at GlaxoSmithKline and Flavia Case, its marketing executive. Additionally, there was continued commitment of 100 cases of Lucozade to the club, along with Ribena for its First Kick junior programme on Saturdays.
The sponsorship presentation represents Lucozade's fifth consecutive year of sponsorship.
At the sponsorship presentation, Dodd reiterated his company's commitment for the long haul to the club, saying that it presented the perfect opportunity for GlaxoSmithKline to achieve its objective of serving its target markets through sports.
He also said that the brand is here to stay because there is a real need for it in all sports, and hence Lucozade will be around and at Harbour View for a long time.
Full Caption
Kenneth Dodd (second right), GlaxoSmithKline's country manager, and Flavia Case (right), marketing executive (GlaxoSmithKline), present Lucozade's $660,000 sponsorship to representatives of Harbour View Football Club (HVFC) during the half-time break of the National Premier League football match between Harbour View and Waterhouse. Sharing in the happy moment are (from left), Jaqueline Cowan, HVFC team manager, Carvel Stewart, the club's chairman, and team members Rondell Morris, Nicholas Beckett, Damion Harwook, Devon Haughton and Kimorlee Brissett (partly hidden). The match ended in a one-all draw.- Contributed