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Levi Roots: adding flavour, Reggae style

Published:Thursday | November 10, 2011 | 12:00 AM
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On a hot day, this Levi Roots Caribbean Crush drink with crushed ice will do the trick. - Photos by Winston Sill/Freelance Photographer
Having a little house party or just chilling at home? This Reggae Reggae Groove Cut Crisp is ideal. Just add a dip and you are good to go.
If you want to spice up your chicken or beef, just add one of these Levi Roots' products and you will have a tasty meal in a jiffy.
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Keith 'Levi Roots' Graham, a Jamaican-born living in England, has been creating some heat in the United Kingdom (UK) with his Reggae Reggae product line.

When he first started, he began with one single jerk sauce. Now, his Reggae Reggae line includes several sauces, sodas, chilled meals, snacks and frozen treats. He is one of Britain's most successful black men, and has been celebrated as an intuitive entrepreneur who believes in good, old-fashioned hard work.

This journey, however, began in a small Clarendon village in Jamaica, where, as a boy, he helped his grandmother considerably in the kitchen. She was a meticulous cook and taught him the timeless secrets of mixing Caribbean flavours, herbs and spices, which have warmed palates on the island for generations. He honed these recipes carefully and mastered the craft of delivering the right ratio and the right blends for that perfect taste.

While Levi Roots is doing well in the UK, he decided that he had to take his products home and recently launched them in the island. They are currently in select supermarkets islandwide.