Red Bull promotes cellphone clashes

University students the targets

Following the successful staging of the Red Bull Thre3Style competition, Jamaican youth will again have another creative outlet to express their musical talent, this time through the Red Bull Cellie Clash competition.

The event is aimed at further energising the country's music and entertainment cultures by integrating the technological capabilities of the cellular phone.

Scheduled to be held from November 1 to 9, students of The Mico University College, the University of the West Indies (UWI), the University of Technology and the Edna Manley College of the Visual and Performing Arts will get an opportunity to showcase their cellphone clashing skills.

Each venue (to be named soon) will be transformed into a media station where cellphones will be the only form of entertainment.

Ian Richards, a student from UWI, expressed delight in young adults being offered this opportunity.

"Being on campus you see students walking around with their phones as MP3s. Whether this is because of money crunches or the ease, it became a normal occurrence. There is no song that I could want to hear immediately that I do not have on my phone. I just thought that joining this with our sound clash culture would be a good way to engage youth."

The Red Bull Cellie Clash will stand as a literal sound clash using cellphones. The days of iPods are over and young adults are keeping the most up-to-date tunes on their cellular phones, and it has literally become a way for them to immediately express their creativity.

Students will come prepared with music on their phone, get hooked up to the Red Bull Music Truck and battle it out tune for tune with three songs from any genre, victory taking them through rounds to each night's final. Judging will be done by Jamaican media icons.

Hoping to bring light to the creativity of our young minds while creating a modern version of the sound clash, the competition stands to push and broaden the realms of entertainment.

For more from the events visit @RedBullJamaica.