JAA goes silver

The Jamaica Automobile Association (JAA) recently launched its silver membership package, a 'budget friendly' option for potential customers.

It provides an option for those worried about the cost of round the clock emergency roadside assistance. Duane Ellis, general manager of the JAA, said the company's emergency roadside response technicians are able to provide a jump start, do minor vehicle repairs and change tyres, as well as provide security to road users where needed.

The silver package will cost an annual fee of $2,500, in addition to the applicable General Consumption Tax (GCT).

"This package serves road users who want the convenience of a responsive emergency roadside assistance service at a lower cost," Ellis stated. "Commuters may also choose additional services if they wish."

The silver membership package provides for four emergency roadside response calls for the year, as well as limited international emergency roadside assistance. Ellis emphasised that the service standards remain the same across all membership tiers, including the existing gold and platinum membership packages.

"The roll-out of this package is based on feedback from some of our members," Ellis noted. "Some members said they wanted us to reintroduce this basic service offering."

Silver package holders will also benefit from the internationally recognised Show Your Card and Save programme, which provides discounts from more than 150 merchants locally and over 150,000 merchant partners overseas.

"We are encouraging parents to get this package for their children, as non-drivers can also benefit from JAA membership," he stated. "This package covers the person and not a motor vehicle. Therefore, the member can call for assistance from the JAA if the vehicle in which they are travelling is stranded."

Some of the services that are available at an additional cost include tow truck and locksmith. A valet service can also be provided to facilitate motor vehicle fitness documentation.