WICB to introduce new competitions in marketing package
Published:Thursday | April 1, 2010 | 9:22 AM
The West Indies Cricket Board (WICB) has planned two new 20/20 competitions, and a Beach Cricket project that it hopes will help to rejuvenate interest in the game.
The new competitions aimed, particularly at children and younger audiences between ages 18 to 24 forms part of a new marketing thrust that seeks to transform the game at all levels.
The initiatives are contained in a new marketing package entitled, Transforming West Indies Cricket- The Legacy Begins Here, Be Part of It, to be distributed to prospective commercial partners.
The WICB is also set to stage a regional 20/20 championship from July 22 to 31 this year. The current seven regional sides, and an invitational side from the Americans, either the United States or Canada will take part in the competition.
The incentives for the top two sides is that they would qualify for the Champions League 20/20 to be contested two months later in India.