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US Black Friday underway

Published:Friday | November 26, 2010 | 11:59 AM

Millions of Americans are expected to head to the shops as Black Friday gets under way in the US.



Black Friday, the day after the Thanksgiving public holiday is traditionally the start of the Christmas shopping season.



Many stores opened their doors overnight, hoping to entice customers with cut-price bargains.



Consumers are said to be spending in an uncertain environment as fears about the health of the US economy persist.



Meanwhile, despite continued concerns over the US economy and a stubbornly high unemployment rate of 9.6 per cent, analysts are predicting a better holiday season than last year.