Defend integrity of Jamaica rum geographical indication

THE EDITOR, Madam:

I am writing in response to Mr Howard Mitchell’s article published on April 21, concerning National Rums of Jamaica and the protection of the Jamaica rum Geographical Indication (GI).

Mr Mitchell, who serves as a consultant for National Rums of Jamaica, appears to have entered the debate surrounding GI for Jamaica rum. If I have interpreted correctly, he does not appear to oppose the existence of the GI, nor its proposed strengthening. In light of this, it would be prudent for him to counsel his clients to withdraw the court action currently challenging the GI. Such a move would demonstrate good faith and a genuine commitment to upholding the value of the Jamaica rum designation.

The GI for Jamaica rum is not a trivial designation — it is a significant marker of authenticity, quality, and national pride. It assures consumers that products labelled ‘Jamaica Rum’ are crafted on Jamaican soil, using time-honoured techniques and conforming to stringent standards. This designation is the fruit of years of careful stewardship and represents a collective national effort to protect and promote one of Jamaica’s most treasured exports.

The existence of this GI does not merely safeguard legacy — it enhances the value of Jamaican products and strengthens the global perception of the Jamaican name. It signals to the international market that ‘Jamaica Rum’ stands for something distinct and exceptional. In the absence of GI, such recognition and value could easily be appropriated by foreign entities or corporations, thereby depriving Jamaicans of the very benefits rooted in our cultural and historical patrimony.

Jamaica rum must be produced in Jamaica. Just as whisky manufactured in Jamaica cannot be labelled Scotch, and wine produced beyond the borders of France cannot be called Champagne, so, too, should rum produced abroad never be permitted to bear the distinguished name of ‘Jamaica Rum’.

While foreign investment is welcomed and remains vital to our economic development, it must be accompanied by a deep respect for what makes Jamaica unique. Our cultural heritage is not for sale and should not be compromised for the sake of expedience or profit.

We must defend the integrity of the Jamaica rum GI.

ROBERT HENRIQUES