Healthy start! - Coldfield manufacturing launches zero sugar drink
Published:Thursday | January 3, 2019 | 12:00 AM
Coldfield Manufacturing Limited, home of Big Jo and other brands, has launched a zero sugar drink, 'Big Jo Z', providing parents and children with a healthy and affordable option.
Brett Wong, managing director of the manufacturing company, shared that the product, which was launched at the Clan Carthy Primary School in Kingston on Thursday, comes in support of an initiative led by the ministries of health and education, to provide healthy choices in schools and public institutions . He noted, too, that the products will become available islandwide in time for the reopening of school.
"Coldfield Manufacturing is leading the way and taking action to support the Government's initiative for healthier choices in schools. Big Jo Z will provide exciting flavours that kids will enjoy and that parents can remember from when they were growing up, but with zero sugar," he said.
In endorsing the initiative, Dr Christopher Tufton, minister of health, noted that it is important that all stakeholders give their full support and ensure that the health of Jamaica's children comes first.
"We don't intend to put a policeman at every gate arresting people, that's certainly not the option that we want to exercise. I believe that persons will buy in because of the benefits to the health and well-being of our children," he said.
"We do recognise that in some instances, parents pack the lunch kits and send the kids to school. We are not saying to any teacher or administrator, however, that when they come with the drink, we should confiscate it and let them stay hungry for the day, but we are urging parents, to pack the lunch kits with the appropriate food items," he said.