Sat | Apr 18, 2026

Red Stripe pressed responsible partying for carnival revellers

Published:Thursday | April 11, 2024 | 12:06 AM
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As carnivalists roamed the lunch spot, so did Drink and Live Responsibly ambassadors with trays of cold rags to distribute to the exhausted partygoers.
Contributed
As carnivalists roamed the lunch spot, so did Drink and Live Responsibly ambassadors with trays of cold rags to distribute to the exhausted partygoers.
Red Stripe’s Drink and Live Responsibly booth was the first stop for many revellers as they desperately sought bottles of water and other non-alcohol beverage options to hydrate and refresh at lunch.
Contributed
Red Stripe’s Drink and Live Responsibly booth was the first stop for many revellers as they desperately sought bottles of water and other non-alcohol beverage options to hydrate and refresh at lunch.
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Red Stripe’s commitment to safety and championing moderation was amplified at Sunday’s GenXS carnival road march as the beer giant deployed Drink and Live Responsibly Ambassadors at various touchpoints to remind revellers’ about safety, hydration, and responsible enjoyment. Their duties ranged from vigilant crowd monitoring to reduce misuse of alcohol which could lead to intoxication and underage drinking. The team distributed essential refreshers such as cold rags and non-alcohol beverages like Heineken 0.0 and Malta. As revellers embraced the freedom and authenticity of the carnival culture on Sunday, April 7, Red Stripe upheld the message of “drink and live responsibly”.