JC hosts back-to-school bonanza for late shoppers

Nedburn Thaffe, Gleaner Writer

The rush associated with back-to school shopping is now simmering down and this is usually the time last-minute shoppers get to scrape the gravy from the pot bottom without the hustle and bustle caused by more aggressive consumers.

On Saturday last-minute shoppers scrambled through the Jamaica College school gate along Old Hope Road, St Andrew, and on to the playing field that had been transformed into a shopping hub.

The event was the Nationwide Radio Back-to-School Bonanza and Health Fair, which attracted scores of parents and children. No doubt the more than 30 different booths mounted at the event could only do so much and no more to shelter patrons from the almost scorching sun. However, this was not enough to stop the eager shoppers, who were determined to take advantage of all that the event had to offer just before schools reopen next Monday.

Wide variety

From small businesses to large brand-name companies, the tents were mounted and the goods were out for purchase.

Companies like Nestlé, Fergy's Book Store, Leder Mode, Buckley's, Excelsior and Wisynco were all out to ensure that education and nutrition walk hand in hand when the school year resumes. Companies like Wisynco and Excelsior were generous in their offering as they made sure the children had something to snack on free of cost, as they 'bounced-about' and rode the merry-go-round. And just in case some curious onlookers wandered on to the compound, there were various forms of entertainment to keep them occupied.

The Heart Foundation of Jamaica was also on board providing screening for parents and children alike. At the same time, nutrition specialist Nordette Morrison and her team made sure the eager patrons who mounted the 'Nestlé wellness caravan' did not leave without tips on proper nutrition.

"Our aim here today is to ensure that when school reopens, the parents are well educated on proper lifestyle practices and good nutrition," Morrison said.