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Ultra++ second anniversary set to electrify

Published:Friday | August 16, 2013 | 12:00 AM
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These fabellas all flashed their megawatt smiles our way. From left, Alexandra Hamilton, Hannah Cushing, and Casey Seivright.
BFFs Zoe Hanna (left) and Shelly-Deane Neil are regular patrons at the Ultra++ party at the Fiction Lounge.
The Ultra Team (from left) Russell Huie, Jordan Chin, Craig Reynolds, Deane Shepherd, Joshua Ardito, Simone Neilson, Gary Matalon and Tina Matalon, Stephen Shirley, Khaliq King and Chad Williams.
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Fiction Lounge is set to be electrified as CDC Events and the Ultra ambassadors gear up to host the second anniversary celebration for the popular Ultra++ Inclusive Saturdays series on Saturday August 17. The premium inclusive event debuted on the Kingston nightlife scene two years ago and has steadily carved out a large niche in engaging patrons weekly through the creative use of social media and exciting themes.

CDC Events has set the stage for the ultimate inclusive experience and is ready to deliver its signature style for the anniversary celebration. The night will feature fire breathers, an LED Light show, a massive outdoor deck, an all-inclusive VIP section, and a mystery DJ, DJ U. Ultra++ co-founder Chad Williams said this anniversary will again leave patrons mystified and captivated, which is the hallmark of Ultra's promotions."We are always trying to outdo ourselves so that our patrons never know what to expect. This is part of the intrigue surrounding Ultra," said Williams.

The anniversary will be supported by sponsors Appleton Estate and Digicel, who were key contributors to the success of the recently staged Ultra++ Summer Live Series. Appleton Brand Manager Erica Williams admits to being very happy to be associated with the Ultra++ brand. "Ultra++ attracts the perfect mix of consumers who are looking for a high-energy premium experience, complete with premium cocktails and ambience," Williams ended.

This widely popular club series has made its mark on the party scene, with an array of premium inclusive drinks, guest list-only policy, and innovative marketing and execution.