CB Chicken introduces new eco-friendly 'tray-less' packs

As a continuation of the CB Group's 'Safe Food Movement', their flagship brand CB Chicken introduced its new eco-friendly tray-less packaging for specific cuts of their Grade 'A' chilled products at MegaMart stores islandwide.

The new CB Chicken 'tray-less' packs showcase a bold red vacuum-sealed package that keeps the chicken fresher for a longer period of time while maximising quality and safety. It also reduces the environmental impact when the packaging is discarded. Apart from the obvious difference in colour, the most noticeable change is that specially cut pieces, like the breast filets, boneless skinless thighs, wings and drumsticks are now packaged without a styrofoam tray.

According to Matthew Lyn, chief operating officer for the CB Group, "We are extremely proud to be the first to introduce this type of packaging to the Jamaican poultry market. We know that it's a different presentation than many shoppers are accustomed to, but with the benefits of improved freshness, safety and just being more environmentally responsible, we knew it was the right thing to do for our customers and for our environment."

Vacuum-sealed packaging offers an array of benefits. Its tight seal helps to prevent oxygen from getting inside the package or reaching the product, and the lack of oxygen kills the aerobic bacteria and reduces the risk of salmonella, making the product cleaner and safer. Interestingly, that's not all the new packaging provides.

No mess, easy peel

"The package is leakproof so it doesn't mess up the other goods in your shopping cart, it comes with an easy peel edge to make it simpler to open, and the entire package is smaller, so it takes up less space in your fridge," said Alicia Bogues, brand manager, CB Chicken.

CB Chicken has adopted a phased approach for the release of their new packaging and will strategically roll out to the greater public over the next few weeks, as they get their production line in sync with the market demand and repackage all the CB Chicken products to their trademark red colour.

Producing quality, safe foods has always been paramount to the company's success, and their teams continue to seek ways to further develop their systems.