Generation 3 Audi S3 unveiled
Published:Friday | January 31, 2014 | 12:00 AM
Krysta Anderson, Lifestyle Reporter
It was an intimate gathering of specially invited guests who gathered at the ATL showroom on Oxford Road for the launch of the Audi S3 Sportback last Wednesday night.
The unveiling was orchestrated in fine style to Harder, Better, Faster, Stronger by Daft Punk. Audi purchased the rights to the song as it reflected just what their brand is about, making it their official song.
The Audi S3 Sportback is the third generation of Audi. Some of its features include a dynamic interior design, leather-covered multifunction sports steering wheel, precise and direct steering, sport seats and suspension, LED light in the front, and LED technology in the tail lights as well. "With 280 horsepower, it jumps from 0-60 in 4.8 seconds, so it is a fun car," Audi Brand Manager Etus Collman explained.
He noted that the Audi was not just a sports car, it's a lifestyle vehicle as well.