Fri | May 22, 2026

Idris Elba finds a SAINT

Published:Friday | June 23, 2023 | 12:50 AM
Knight is cool and casual in the citrus orange nylon jacket.
Knight is cool and casual in the citrus orange nylon jacket.
A-list actor Idris Elba founded his socially conscious clothing line DSYF in 2019 after a spate of knife attacks across England. He is photographed here in the cream hoodie from the line’s newly released spring/summer 2023 capsule collection.
A-list actor Idris Elba founded his socially conscious clothing line DSYF in 2019 after a spate of knife attacks across England. He is photographed here in the cream hoodie from the line’s newly released spring/summer 2023 capsule collection.
Already having a fillip in her cap with her 2020 graduation from The University of the West Indies, Mona, with a double major in tourism management and marketing, Knight rocks the new DSYF baseball cap.
Already having a fillip in her cap with her 2020 graduation from The University of the West Indies, Mona, with a double major in tourism management and marketing, Knight rocks the new DSYF baseball cap.
Sitting pretty in DSYF’s cream hoodie and joggers, Brit Knight shot the new capsule collection in February in London.
Sitting pretty in DSYF’s cream hoodie and joggers, Brit Knight shot the new capsule collection in February in London.
Clad in a hip sweatshirt and hoodie, the SAINT International beauty appears alongside Nigerian model Charles Nwosu as faces for the DSYF spring/summer campaign.
Clad in a hip sweatshirt and hoodie, the SAINT International beauty appears alongside Nigerian model Charles Nwosu as faces for the DSYF spring/summer campaign.
Knight rocks the DSYF Nero black sweatshirt.
Knight rocks the DSYF Nero black sweatshirt.
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Fresh on the heels of her Lancôme global advertising campaign that dropped in March, SAINT International stunner Brit Knight is now aligned to yet another major name – A-list actor Idris Elba and his London-based clothing line, Don’t Stab Your Future (DSYF).

The Jamaican model from Linstead, St Catherine, is featured alongside Nigerian face Charles Nwosu in DSYF’s Spring/Summer 2023 capsule collection of sweatshirts, coach jackets, hoodies and baseball caps.

Elba founded DSYF as a social initiative in 2019 in response to a spate of knife attacks that had occurred across England at the time, and he became concerned about the high incidence of violence. With a view to act as a counterpoint, Elba’s DSYF anti-knife messaging in its apparel and accessories is meant to promote positivity among marginalised United Kingdom youth.

“I think it’s a good initiative for the black community in England and for someone like Idris with a large platform and public favour, I was happy he decided to permeate this message because a lot of young people are influenced by him,” Knight told The Gleaner on a phone call from Milan where she’s shooting projects for several luxury house clients.

Part proceeds from DSYF’s retail sales will directly benefit a number of English charities in raising awareness about anti-crime undertakings. Living hops across the pond to shop the closet of contemporary urban fashion.